About Us

WE'RE ON A MISSION TO MAKE GORGEOUS SELF-TANNING PRODUCTS FOR EVERYONE 

Our story began back in 2007 with a savvy team of self-tan addicts. We knew exactly what we wanted – a salon-professional formula, innovative, cruelty-free ingredients and an affordable price tag.
Soon after we launched, a beauty expert shared one of our lush products on social media. It quickly received 1,000,000+ hits, and people all around the world grew obsessed with our glow.

Our salon-professional formulation gives you a sun-kissed finish, plus skin conditioners like Aloe Vera and Vitamin E.
You can upgrade your style with our Advanced Pro Formula, that includes a mood-enhancing fragrance and rich moisturizers for healthier skin and a longer-lasting glow. Our products are clean, vegan-friendly, non-toxic and cruelty free.

We are made in England, and we’re also stocked worldwide – in over 35 countries, with multiple awards on our mantel piece. Impressive, right?

We’ve come a long way since our original capsule collection.

Today, we offer an extensive range of products to suit all skin types and tones. Together, they support our #TanTribes’ entire journey, while catering to different budgets and occasions.